WORKSHOP.

10 Weeks to Transform Your Business

Are you ready to take your business to the next level? The Workshop is a comprehensive, 10-week program designed for growth-oriented startups, entrepreneurs, and established business owners. Led by business coach Terry Drake, this workshop will equip you with the tools, strategies, and insights you need to drive sustainable growth and long-term success.

Who Is the Workshop For?

Whether you’re just starting out or looking to scale an existing business, the Workshop is built for:

  • Startups: Founders and early-stage entrepreneurs ready to turn their ideas into thriving businesses.
  • Existing Entrepreneurs: Business owners looking for new growth opportunities and strategies to increase efficiency and profitability.
  • Business Owners: Those seeking to refine their operations, increase revenue, and maximize their business’s potential.

What You’ll Learn

Over the course of 10 weeks, you’ll dive deep into critical aspects of business growth, covering everything from strategic planning to execution. Each week is focused on a key area of business development, providing actionable insights and tools to drive real results.

Here’s a preview of what the Workshop covers:

Session One

  • Understand the course curriculum and expectations.
  • Understand the traits of successful entrepreneurs.
  • Understand the concept of market segmentation, demographics, psychographics and niche markets.
  • Understand how to create a simple customer profile.
  • Understand how to prepare a personal financial statement.

Session Two

  • Understand the business planning process, feasibility studies, and the internal and external uses of a formal business plan.
  • Understand the components and organization of business plans.
  • Understand why, how, where and when to do market research.
  • Understand how to collect primary and secondary market data.
  • Begin market research by identifying industry data and resources.

Session Three

  • Understand how to select the right legal structure.
  • Understand where to get help with legal issues.
  • Understand business insurance, continuity planning and other risk management needs.
  • Identify internal and external management team members.
  • Understand employee motivation and team-building.
  • Understand basic supply chain concepts.

Session Four

  • Understand common market research methods.
  • Understand how to describe product features and benefits.
  • Understand the importance of gathering primary data when conducting customer research.
  • Distinguish between direct and indirect competition.
  • Learn how to use customer and competition profiles to calculate and analyze market potential.

Session Five

  • Understand the importance of the marketing mix.
  • Understand how product life cycle affects marketing decisions.
  • Understand the basics product positioning.
  • Understand pricing objectives and strategies.
  • Understand the basics of break-even analysis.
  • Understand common promotional tools, and select the most effective mix for your business.

Session Six

  • Understand the importance of having an online security plan.
  • Understand the basic issues involved in website design.
  • Think about the pros and cons of building or buying a site.
  • Think about how e-commerce and social media affect your business plan, and update the relevant sections and cost.
  • Understand basic methods of direct selling, customer service and customer management.

Session Seven

  • Understand the purpose and importance of accounting, recordkeeping and internal controls.
  • Explore how budgets provide performance feedback.
  • Understand how to prepare common budgets, including Sales Forecast and Cost of Projected Product Units Sold.
  • Understand how to prepare cash flow projections.
  • Understand ways of managing the cash flow cycle.

Session Eight

  • Prepare the Monthly Projected Income Statement and understand how it differs from the Cash Flow Projection.
  • Develop a Projected Balance Sheet and compare it with the Beginning Balance Sheet.
  • Understand managerial uses of financial statements.
  • Become aware of sources of debt and equity capital.
  • Understand how to produce and submit a financing proposal.

Session Nine

  • Understand the importance of negotiating and contract management in the business world.
  • Consider ways to save money, save energy, improve efficiency and avoid regulations by managing resources.
  • Gain a deeper understanding of budgeting, ratio analysis and benchmarking.
  • Understand the basics of project management.

Session Ten

  • Recognize and prepare for the risks and opportunities of business expansion.
  • Recognize and prepare for barriers and pitfalls that often arise during periods of rapid growth.
  • Discuss plan implementation decisions and next steps.
  • Evaluate students’ NxLeveL learning experience.

Why Choose the Workshop?

This isn’t your typical business workshop. The Workshop is a hands-on, action-oriented program that equips you with the tools you need to succeed—not just theoretical knowledge. Terry Drake brings years of experience working with entrepreneurs and business owners to help you implement real, results-driven strategies.

What sets the Workshop apart:

  • Interactive Learning: Each session is designed to engage you with practical exercises, real-world examples, and collaborative problem-solving.
  • Personalized Feedback: Receive tailored guidance and feedback that applies directly to your business.
  • Ongoing Support: Throughout the 10-week journey, you’ll have access to Terry Drake and a community of like-minded entrepreneurs for support and accountability.
  • Proven Results: This program is designed to help you see tangible results—whether it’s scaling your business, improving profits, or refining your operations.

Are You Ready to Transform Your Business?

The Workshop is your opportunity to work on your business, not just in it. Join us for this transformative 10-week program and leave with a clear plan, actionable strategies, and the confidence to take your business to new heights.

Enroll Today
Spaces are limited to ensure each participant gets the attention they deserve. Enroll now and start your journey toward business growth and success with Terry Drake Coaching.